This is the first in what I intend to be a series of posts where I will offer up some fertile swipe file material for those of you banging your head against the wall with your copy.

Eventually, we’ll have covered all the different areas of your copy where you might get stuck or be searching for a little creative mojo…

The idea here is to use these snips as a spring board and then season them to taste based upon your subject matter. Of course, some of these are simple and powerful enough that you can just plug them right into your copy and they work over and over again.

Here’s the first installment:

10 Deadly Simple Calls To Action

These calls to action are used as the absolute, direct order that you are giving your reader. You will notice that they each convey specifically what you want them to do and/or what they get out of doing what you tell them to do.

 

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Naturally, any of these plug right into an opt-in form just as easily as they do an order form or sales letter. They work perfectly in emails, autoresponders and ezine ads. With the appropriate contextual adjustments, they work for direct mail pieces and postcards. They work for flyers and brochures.

Your call to action is singular in purpose. It has only one function and that is to direct your reader to your desired action. Your call to action should be specific and it should either stress the value or the pain of inaction.

Next installment we’ll tackle RISK REVERSALS…

Enjoy,

Brian

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