Here’s a fun story about an interesting experiment.

A world class violinist decided to see what would happen if he took his $3.5 million dollar Stradivarius and went outside to play for people on the street. He was completely ignored…

Absent the framework that accompanied his typical command performances, people were completely oblivious and disinterested.

In the context of “street musician”, the the most finely crafted instrument of its kind known to man, played by an absolute master of the art was decidedly unappreciated and almost completely TUNED OUT.

Can you think of any aspects of your marketing where your buyer’s experience is incongruent with their expectations? If you’re honest, you surely can. And there’s money there for you…

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F.E.A.R.

False Expectations Appearing Real…

I was reading a new post on Jason Moffatt’s blog today about the dangers of operating from a scarcity mindset.

It got me thinking a little about the underlying reasons WHY people cling to the safety of scarcity and hide from the freedom of success.

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“I’m new to copywriting. I’ve seen a lot of people talking about how direct response copywriting was different from every other form of writing.

If you had to make a list of the “fundamentals” of direct response copywriting, what would they be?”

I don’t have a “list” per se… But here’s a couple of random thoughts that could prove invaluable to you as you try and turn words into dollars for yourself and for future clients:

 
1) People don’t buy things; people buy imagined future experiences of using those things.

2) Attention, Interest, Desire, Action – in that order.

3) Headlines have only ONE purpose, make the reader continue reading.

4) In your calls to action, state SPECIFICALLY what you want people to do and EXACTLY what they can expect when they do as you’ve directed.

5) Always be “one thought ahead” of your reader, then blow their mind by answering their questions right as they form them.

I’m going to be showing you something in a subsequent post that is absolutely going to BLOW YOUR MIND.

I cannot stop messing around with this new breakthrough user tracking tool.

More soon…

There is really no longer ANY good excuse for any marketer not to be taking advantage of the influential power offered by using screen capture software, to create screencasts, presentations, and other cool web videos.

I really dig Jing a whole lot.

It really can’t get any more simplified. Capture, upload, share. Done.

It’s no ScreenFlow, but it costs no dough, so…

Here’s the announcement we just received from TechSmith:

Happy Birthday to Jing!

That’s right, our little Jing Project is turning one. And we are pleased to announce that Jing is officially becoming a TechSmith product offering!

Now, don’t worry, it’s still free. Plus, as a token of our gratitude to all of you who have used Jing, provided feedback, and been all around good folks, we are upgrading your complimentary Screencast.com account. How does 2 GB of storage plus 2 GB of transfer sound? That’s 10 times the space and double the bandwidth. Maybe it would be more appropriate to say…Happy Birthday to Jing Users!

In an effort to address your requests for additional features and alternative Jing models, we will likely have premium versions available soon. Stay tuned!

Sweet! Jing keeps getting better and everyone who’s been wanting to get started with screencasts has just been HANDED a completely free, fully-function screencasting solution that will meet many, many people’s needs nicely.

Continuities are the flavor of the month in Internet Marketing circles at the moment. 

Consequently, we’ve all seen a wave of emotionally charged discussions about the concept, as if continuities were a new discovery.

Nothing could be further from the truth…

A growing undercurrent online is producing a wave of unreasonable demands which are very unhealthy to the overall marketplace, IMO.

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