This is the first in what I intend to be a series of posts where I will offer up some fertile swipe file material for those of you banging your head against the wall with your copy.

Eventually, we’ll have covered all the different areas of your copy where you might get stuck or be searching for a little creative mojo…

The idea here is to use these snips as a spring board and then season them to taste based upon your subject matter. Of course, some of these are simple and powerful enough that you can just plug them right into your copy and they work over and over again.

Here’s the first installment: Read the rest of this entry