Are you using the new Google AdWords Display Ad Builder to create interactive image ads for placements in the content network?

Last night, I spent a few minutes and created a my first few. It was super easy, though it will be even easier now that I know to prepare my graphics ahead of time at certain dimensions and have snippets of copy ready to paste.

If you’ve been holding back on using image ads on the content network, you should really watch the video below…

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“I hate video”, is the new “I hate long-copy”…

In both cases, what the complainant REALLY means is: I hate BORING.

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When I was a kid growing up here in Miami, my dad used to take me to watch the insanely popular local sport and parimutuel Jai-alai.

Now, if you’ve never stepped foot inside a Jai-alai fronton before, you’d be in the solid majority…

Jai-alai is played with a small as a golf-ball, hard as a rock “Pelota”, a ball that is caught and thrown using a “Cesta”, a woven basket worn on the hand.

The ball is traded back and forth like, sort of like psycho handball or racquetball on steroids at 100 mph+ speeds(!), bouncing off of an enormous 3-sided granite court with a wood side-court and netting to keep the ball from going into the audience.

Speaking of the audience, a Jai-alai audience is a betting audience which means it leaps to its feet at least 400 times a night. It’s THAT exciting, really.

So, what exactly does Jai-alai have to do with selling, you ask?

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