I am most definitely a fan of “persuasion renegade” and memetic brand expert Ben Mack.

Sure, he’s controversial in a predictably unpredictable way. That’s one reason I like him so much. You’d have to be crazier than Richard Wilson not to pay attention when Ben talks about building your brand into a dominant market leader. After all, he’s sold a whole lot of frickin’ yo-yo’s and rollover minutes. No shit.

On Twitter tonight, Ben and I yacked a little about being the market leader and the commensurate power and influence being the “big dog” in your market gives you to shape and control the dynamics of that marketspace.

 

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