What all successful business have… and what every entrepreneur should always be seeking — is greater LEVERAGE

Leverage is the ability to do more, to get more, to create more… using your existing resources.

From an earlier post on the Warrior Forum today…

Much angst is somewhat unfairly misplaced on the shoulders of marketers without proper consideration of the very demands made by those to whom they market.

Paul Myers has a great saying that’s particularly applicable:

Sell ‘em what they WANT.
Give ‘em what they BOUGHT.
Sneak in what they NEED.

It’s always easier to point to failure of the masses as prima facie proof that something sucks than it is to accept the successes of the few who in fact prove the exact opposite.

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