Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen.
Listen To The Call Below:
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Wanted Four Emails That DON'T Sell
I keed, I keed…
But it does bring to light a strange divergence that seems to happen in the minds of folks who don’t have a particularly solid grip on effective selling…
They suffer from what I call “Marketingitus”… and it’s a disease.
Somehow, they believe that there has to be a line in the sand between delivering “content” to build a “relationship” with their prospect… and then eventually getting around to clobbering them over the head with a nuclear-powered, mind-altering sales message the prospect will be powerless to resist.
As if once their dear reader, whom the merchant is now in a “relationship” with, has consumed the gooey richness of their “content”, they will just lay down for the sale… Read the rest of this entry
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