My friend and fellow copywriter Kevin Rogers was born one day after I was, on Feb. 23rd.

He sent me a funny happy birthday message that said, “40… is the new 39.”

Now, Kevin’s a riot – and he oughta be. Like many of the best storytellers and wordsmiths, he was a professional stand-up comic in a previous life.

But something struck me about what he said.

It was the way the numbers LOOKED to me… Read the rest of this entry