Google will be updating their Quality Score algorithm over the next few days and rolling out the change to all advertisers in the coming weeks.

Not quite sure what to make of this but it SEEMS that there is both some good and some not so good.

  • Quality Score will now be more accurate because it will be calculated at the time of each search query
  • Keywords will no longer be marked ‘inactive for search’
  • ‘First page bid’ will replace ‘minimum bid’ in your account

    • And here’s Google’s version of an informative “case study” example:

    Nancy’s Dairy advertises on the keyword ‘milk.’ Nancy’s ads perform better on the keyword ‘milk’ in the U.S. than in Canada. Her ads also perform better on the query ‘milk delivery’ than on ‘milk,’ and better on certain search network sites than on others. Instead of one static Quality Score and minimum bid that determines whether the keyword ‘milk’ is eligible to trigger an ad for all search queries, we will now determine eligibility dynamically, based on factors such as location, the specific query, and other relevance factors. For that reason, Nancy’s keyword ‘milk’ will be able to trigger an ad for search queries where it’s likely to perform better, i.e., in the U.S., on ‘milk delivery’ and on certain search network sites.

    Get it straight from the horse’s mouth here on Google’s AdWords blog:

    http://adwords.blogspot.com/2008/08/quality-score-improvements.html

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