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	<title>Sell.More.Better &#187; Business Development</title>
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	<link>http://sellmorebetter.com</link>
	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Why the Apple iPad matters&#8230;</title>
		<link>http://sellmorebetter.com/why-apple-ipad-matters/</link>
		<comments>http://sellmorebetter.com/why-apple-ipad-matters/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:56:58 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[reason to believe]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=376</guid>
		<description><![CDATA[Why would anyone bet their company&#8217;s future on something that nobody has ever seen?
That&#8217;s exactly what&#8217;s happening with Apple&#8217;s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days&#8230;

&#8220;There&#8217;s gold in them thar hills&#8230;&#8221;
Plenty has been and will be written about the iPad in the coming months. [...]]]></description>
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		<title>Worried About The FTC&#8217;s New Guidelines For Testimonials? GOOD!</title>
		<link>http://sellmorebetter.com/ftc-guidelines-testimonials/</link>
		<comments>http://sellmorebetter.com/ftc-guidelines-testimonials/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:07:41 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Legal Compliance]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Flogs]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Scams]]></category>
		<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=343</guid>
		<description><![CDATA[
By now you&#8217;ve surely heard about the FTC&#8217;s new guidelines for testimonials and endorsements in advertising and marketing.
It&#8217;s a hot topic to be sure&#8230;

Some view it as the living, breathing embodiment of government run amok.

Others feel it&#8217;s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is rife with misrepresentation [...]]]></description>
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		<title>Work may be a four letter word, but so is life</title>
		<link>http://sellmorebetter.com/work-may-be-a-four-letter-word/</link>
		<comments>http://sellmorebetter.com/work-may-be-a-four-letter-word/#comments</comments>
		<pubDate>Fri, 29 May 2009 14:07:15 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[David Garfinkle]]></category>
		<category><![CDATA[John Carlton]]></category>
		<category><![CDATA[Law of Attraction]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=320</guid>
		<description><![CDATA[ 
Work may be a four letter word, but so is life.
 
Just read a fantastic guest post by Sir David Garfinkle on John Carlton&#8217;s blog.
 
Given the big ole brains that read this blog and John Carlton&#8217;s,  my take may not be all that revelatory to you&#8230; but I truly believe this to be true and if [...]]]></description>
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		<title>Get enough leverage and you can change the world</title>
		<link>http://sellmorebetter.com/get-enough-leverage-you-can-change-the-world/</link>
		<comments>http://sellmorebetter.com/get-enough-leverage-you-can-change-the-world/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 22:49:49 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=309</guid>
		<description><![CDATA[What all successful business have&#8230; and what every entrepreneur should always be seeking &#8212; is greater LEVERAGE
Leverage is the ability to do more, to get more, to create more&#8230; using your existing resources.
From an earlier post on the Warrior Forum today&#8230;
Much angst is somewhat unfairly misplaced on the shoulders of marketers without proper consideration of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways To Add Value To Your Offer</title>
		<link>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/</link>
		<comments>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:00:16 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Adding Value]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Improving Buying Experience]]></category>
		<category><![CDATA[Premium Pricing]]></category>
		<category><![CDATA[Premium Services]]></category>
		<category><![CDATA[Repurposing Content]]></category>
		<category><![CDATA[Risk Reversal]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=272</guid>
		<description><![CDATA[Today, I want to give you some concrete ideas for building greater value in your offer &#8211; product, service, information, physical goods, whatever it is that you sell&#8230;
In my last post, we talked about the difference between Price and Value and how easy it is to get caught in the &#8220;discount trap&#8221;. Cutting your prices [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shoppers Shop Price, Buyers BUY Value</title>
		<link>http://sellmorebetter.com/shoppers-shop-price-buyers-buy-value/</link>
		<comments>http://sellmorebetter.com/shoppers-shop-price-buyers-buy-value/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 19:25:43 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Buyers]]></category>
		<category><![CDATA[Discounting]]></category>
		<category><![CDATA[Price Competing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Shoppers]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=263</guid>
		<description><![CDATA[Today, I want to talk about a critically important issue as we head into 2009 and what many are worried will be a tough year financially.
What I want to discuss today is the difference between PRICE and VALUE.
In times of economic uncertainty, it is a common reaction for many marketers to start driving their prices [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Being &#8220;Top Dog&#8221; Can Attract The Dog Catcher</title>
		<link>http://sellmorebetter.com/how-being-top-dog-can-attract-the-dog-catcher/</link>
		<comments>http://sellmorebetter.com/how-being-top-dog-can-attract-the-dog-catcher/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 09:41:57 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Ben Mack]]></category>
		<category><![CDATA[Blowback]]></category>
		<category><![CDATA[Growing Your Business]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=238</guid>
		<description><![CDATA[I am most definitely a fan of &#8220;persuasion renegade&#8221; and memetic brand expert Ben Mack.
Sure, he&#8217;s controversial in a predictably unpredictable way. That&#8217;s one reason I like him so much. You&#8217;d have to be crazier than Richard Wilson not to pay attention when Ben talks about building your brand into a dominant market leader. After all, [...]]]></description>
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		<slash:comments>0</slash:comments>
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