Here’s a fun story about an interesting experiment.

A world class violinist decided to see what would happen if he took his $3.5 million dollar Stradivarius and went outside to play for people on the street. He was completely ignored…

Absent the framework that accompanied his typical command performances, people were completely oblivious and disinterested.

In the context of “street musician”, the the most finely crafted instrument of its kind known to man, played by an absolute master of the art was decidedly unappreciated and almost completely TUNED OUT.

Can you think of any aspects of your marketing where your buyer’s experience is incongruent with their expectations? If you’re honest, you surely can. And there’s money there for you…

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F.E.A.R.

False Expectations Appearing Real…

I was reading a new post on Jason Moffatt’s blog today about the dangers of operating from a scarcity mindset.

It got me thinking a little about the underlying reasons WHY people cling to the safety of scarcity and hide from the freedom of success.

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A growing undercurrent online is producing a wave of unreasonable demands which are very unhealthy to the overall marketplace, IMO.

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This is a quick post about what to do when your customers or prospects blame the current economic downturn for poor sales. 

Typically, this comes in the form of an objection to your offer.
What’s a marketer to do in the face of this looming economic uncertainty?

Simple…

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