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	<title>Sell.More.Better &#187; Copywriting</title>
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	<link>http://sellmorebetter.com</link>
	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Why the Apple iPad matters&#8230;</title>
		<link>http://sellmorebetter.com/why-apple-ipad-matters/</link>
		<comments>http://sellmorebetter.com/why-apple-ipad-matters/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:56:58 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[reason to believe]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=376</guid>
		<description><![CDATA[Why would anyone bet their company&#8217;s future on something that nobody has ever seen? That&#8217;s exactly what&#8217;s happening with Apple&#8217;s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days&#8230; &#8220;There&#8217;s gold in them thar hills&#8230;&#8221; Plenty has been and will be written about the iPad in [...]]]></description>
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		<title>A Copywriter Turns 40&#8230;</title>
		<link>http://sellmorebetter.com/a-copywriter-turns-40/</link>
		<comments>http://sellmorebetter.com/a-copywriter-turns-40/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 09:44:06 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Birthday]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Random Musing]]></category>
		<category><![CDATA[The Pursuit of Happiness]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=370</guid>
		<description><![CDATA[My friend and fellow copywriter Kevin Rogers was born one day after I was, on Feb. 23rd. He sent me a funny happy birthday message that said, &#8220;40&#8230; is the new 39.&#8221; Now, Kevin&#8217;s a riot &#8211; and he oughta be. Like many of the best storytellers and wordsmiths, he was a professional stand-up comic [...]]]></description>
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		<title>Ben Mack &amp; Brian McLeod on DRTV and Pitchmen</title>
		<link>http://sellmorebetter.com/ben-mack-brian-mcleod-on-drtv-and-pitchmen/</link>
		<comments>http://sellmorebetter.com/ben-mack-brian-mcleod-on-drtv-and-pitchmen/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 23:47:23 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Ben Mack]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brian McLeod]]></category>
		<category><![CDATA[Call]]></category>
		<category><![CDATA[Direct Response TV]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Pitchmen]]></category>
		<category><![CDATA[Recording]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=363</guid>
		<description><![CDATA[Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen. Listen To The Call Below: BenMackBrianMcLeod-DRTV-Pitchmen]]></description>
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		<title>&#8220;Wanted: Four Emails That DON&#8217;T Sell&#8230;&#8221;</title>
		<link>http://sellmorebetter.com/wanted-four-emails-that-dont-sell/</link>
		<comments>http://sellmorebetter.com/wanted-four-emails-that-dont-sell/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 10:43:26 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Autoresponders]]></category>
		<category><![CDATA[Buying Experience]]></category>
		<category><![CDATA[Call To Action]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Salesmanship]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Selling Better]]></category>
		<category><![CDATA[Selling More]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=354</guid>
		<description><![CDATA[I keed, I keed&#8230; But it does bring to light a strange divergence that seems to happen in the minds of folks who don&#8217;t have a particularly solid grip on effective selling&#8230; They suffer from what I call &#8220;Marketingitus&#8221;&#8230; and it&#8217;s a disease. Somehow, they believe that there has to be a line in the sand [...]]]></description>
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		<title>Worried About The FTC&#8217;s New Guidelines For Testimonials? GOOD!</title>
		<link>http://sellmorebetter.com/ftc-guidelines-testimonials/</link>
		<comments>http://sellmorebetter.com/ftc-guidelines-testimonials/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:07:41 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Legal Compliance]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Flogs]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Scams]]></category>
		<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=343</guid>
		<description><![CDATA[By now you&#8217;ve surely heard about the FTC&#8217;s new guidelines for testimonials and endorsements in advertising and marketing. It&#8217;s a hot topic to be sure&#8230; Some view it as the living, breathing embodiment of government run amok. Others feel it&#8217;s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is [...]]]></description>
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		<title>Work may be a four letter word, but so is life</title>
		<link>http://sellmorebetter.com/work-may-be-a-four-letter-word/</link>
		<comments>http://sellmorebetter.com/work-may-be-a-four-letter-word/#comments</comments>
		<pubDate>Fri, 29 May 2009 14:07:15 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[David Garfinkle]]></category>
		<category><![CDATA[John Carlton]]></category>
		<category><![CDATA[Law of Attraction]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=320</guid>
		<description><![CDATA[  Work may be a four letter word, but so is life.   Just read a fantastic guest post by Sir David Garfinkle on John Carlton&#8217;s blog.   Given the big ole brains that read this blog and John Carlton&#8217;s,  my take may not be all that revelatory to you&#8230; but I truly believe this [...]]]></description>
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		</item>
		<item>
		<title>Direct Marketing Thrives As Advertising Agencies Die</title>
		<link>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/</link>
		<comments>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 03:53:59 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=279</guid>
		<description><![CDATA[I had a disturbing conversation yesterday with a client and it absolutely blew my mind.  Last week, he got a call from his long-time account rep at a ginormous company we&#8217;ll call Denture Virect&#8230; As you might have guessed by now, the guy was laid -off. And just like that, a stellar 20 year career [...]]]></description>
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