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	<title>Sell.More.Better &#187; Creative Marketing</title>
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	<link>http://sellmorebetter.com</link>
	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Why the Apple iPad matters&#8230;</title>
		<link>http://sellmorebetter.com/why-apple-ipad-matters/</link>
		<comments>http://sellmorebetter.com/why-apple-ipad-matters/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:56:58 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[reason to believe]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=376</guid>
		<description><![CDATA[Why would anyone bet their company&#8217;s future on something that nobody has ever seen?
That&#8217;s exactly what&#8217;s happening with Apple&#8217;s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days&#8230;

&#8220;There&#8217;s gold in them thar hills&#8230;&#8221;
Plenty has been and will be written about the iPad in the coming months. [...]]]></description>
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		<title>Worried About The FTC&#8217;s New Guidelines For Testimonials? GOOD!</title>
		<link>http://sellmorebetter.com/ftc-guidelines-testimonials/</link>
		<comments>http://sellmorebetter.com/ftc-guidelines-testimonials/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:07:41 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Legal Compliance]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Flogs]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Scams]]></category>
		<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=343</guid>
		<description><![CDATA[
By now you&#8217;ve surely heard about the FTC&#8217;s new guidelines for testimonials and endorsements in advertising and marketing.
It&#8217;s a hot topic to be sure&#8230;

Some view it as the living, breathing embodiment of government run amok.

Others feel it&#8217;s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is rife with misrepresentation [...]]]></description>
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		<title>Get enough leverage and you can change the world</title>
		<link>http://sellmorebetter.com/get-enough-leverage-you-can-change-the-world/</link>
		<comments>http://sellmorebetter.com/get-enough-leverage-you-can-change-the-world/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 22:49:49 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=309</guid>
		<description><![CDATA[What all successful business have&#8230; and what every entrepreneur should always be seeking &#8212; is greater LEVERAGE
Leverage is the ability to do more, to get more, to create more&#8230; using your existing resources.
From an earlier post on the Warrior Forum today&#8230;
Much angst is somewhat unfairly misplaced on the shoulders of marketers without proper consideration of the [...]]]></description>
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		<title>Direct Marketing Thrives As Advertising Agencies Die</title>
		<link>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/</link>
		<comments>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 03:53:59 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=279</guid>
		<description><![CDATA[
I had a disturbing conversation yesterday with a client and it absolutely blew my mind. 
Last week, he got a call from his long-time account rep at a ginormous company we&#8217;ll call Denture Virect&#8230; As you might have guessed by now, the guy was laid -off. And just like that, a stellar 20 year career with [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Ways To Add Value To Your Offer</title>
		<link>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/</link>
		<comments>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:00:16 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Adding Value]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Improving Buying Experience]]></category>
		<category><![CDATA[Premium Pricing]]></category>
		<category><![CDATA[Premium Services]]></category>
		<category><![CDATA[Repurposing Content]]></category>
		<category><![CDATA[Risk Reversal]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=272</guid>
		<description><![CDATA[Today, I want to give you some concrete ideas for building greater value in your offer &#8211; product, service, information, physical goods, whatever it is that you sell&#8230;
In my last post, we talked about the difference between Price and Value and how easy it is to get caught in the &#8220;discount trap&#8221;. Cutting your prices [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;I Hate Video&#8221; Is The New &#8220;I Hate Long Copy&#8221;</title>
		<link>http://sellmorebetter.com/i-hate-video-is-the-new-i-hate-long-copy/</link>
		<comments>http://sellmorebetter.com/i-hate-video-is-the-new-i-hate-long-copy/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 16:52:46 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash Players]]></category>
		<category><![CDATA[SproutBuilder]]></category>
		<category><![CDATA[Web Video]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=212</guid>
		<description><![CDATA[&#8220;I hate video&#8221;, is the new &#8220;I hate long-copy&#8221;&#8230;
In both cases, what the complainant REALLY means is:  I hate BORING.

Hey, me too&#8230;  Give a sales letter reader a dual reading path that makes it easy to skim a 40 page sales letter. Give your viewer a sensible means of navigating a 40 minute [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Proof That People Buy Experiences, Not Products</title>
		<link>http://sellmorebetter.com/more-proof-people-buy-experiences-not-products/</link>
		<comments>http://sellmorebetter.com/more-proof-people-buy-experiences-not-products/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 21:01:57 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Buying Experience]]></category>
		<category><![CDATA[Jeff Walker]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=134</guid>
		<description><![CDATA[Here&#8217;s a fun story about an interesting experiment.
A world class violinist decided to see what would happen if he took his $3.5 million dollar Stradivarius and went outside to play for people on the street. He was completely ignored&#8230;
Absent the framework that accompanied his typical command performances, people were completely oblivious and disinterested.
In the context [...]]]></description>
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