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	<title>Sell.More.Better &#187; Influence</title>
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	<link>http://sellmorebetter.com</link>
	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Why the Apple iPad matters&#8230;</title>
		<link>http://sellmorebetter.com/why-apple-ipad-matters/</link>
		<comments>http://sellmorebetter.com/why-apple-ipad-matters/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:56:58 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[reason to believe]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=376</guid>
		<description><![CDATA[Why would anyone bet their company&#8217;s future on something that nobody has ever seen?
That&#8217;s exactly what&#8217;s happening with Apple&#8217;s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days&#8230;

&#8220;There&#8217;s gold in them thar hills&#8230;&#8221;
Plenty has been and will be written about the iPad in the coming months. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Work may be a four letter word, but so is life</title>
		<link>http://sellmorebetter.com/work-may-be-a-four-letter-word/</link>
		<comments>http://sellmorebetter.com/work-may-be-a-four-letter-word/#comments</comments>
		<pubDate>Fri, 29 May 2009 14:07:15 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[David Garfinkle]]></category>
		<category><![CDATA[John Carlton]]></category>
		<category><![CDATA[Law of Attraction]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=320</guid>
		<description><![CDATA[ 
Work may be a four letter word, but so is life.
 
Just read a fantastic guest post by Sir David Garfinkle on John Carlton&#8217;s blog.
 
Given the big ole brains that read this blog and John Carlton&#8217;s,  my take may not be all that revelatory to you&#8230; but I truly believe this to be true and if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Direct Marketing Thrives As Advertising Agencies Die</title>
		<link>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/</link>
		<comments>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 03:53:59 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=279</guid>
		<description><![CDATA[
I had a disturbing conversation yesterday with a client and it absolutely blew my mind. 
Last week, he got a call from his long-time account rep at a ginormous company we&#8217;ll call Denture Virect&#8230; As you might have guessed by now, the guy was laid -off. And just like that, a stellar 20 year career with [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>5 Ways To Add Value To Your Offer</title>
		<link>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/</link>
		<comments>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:00:16 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Adding Value]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Improving Buying Experience]]></category>
		<category><![CDATA[Premium Pricing]]></category>
		<category><![CDATA[Premium Services]]></category>
		<category><![CDATA[Repurposing Content]]></category>
		<category><![CDATA[Risk Reversal]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=272</guid>
		<description><![CDATA[Today, I want to give you some concrete ideas for building greater value in your offer &#8211; product, service, information, physical goods, whatever it is that you sell&#8230;
In my last post, we talked about the difference between Price and Value and how easy it is to get caught in the &#8220;discount trap&#8221;. Cutting your prices [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Being &#8220;Top Dog&#8221; Can Attract The Dog Catcher</title>
		<link>http://sellmorebetter.com/how-being-top-dog-can-attract-the-dog-catcher/</link>
		<comments>http://sellmorebetter.com/how-being-top-dog-can-attract-the-dog-catcher/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 09:41:57 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Ben Mack]]></category>
		<category><![CDATA[Blowback]]></category>
		<category><![CDATA[Growing Your Business]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=238</guid>
		<description><![CDATA[I am most definitely a fan of &#8220;persuasion renegade&#8221; and memetic brand expert Ben Mack.
Sure, he&#8217;s controversial in a predictably unpredictable way. That&#8217;s one reason I like him so much. You&#8217;d have to be crazier than Richard Wilson not to pay attention when Ben talks about building your brand into a dominant market leader. After all, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Proof That People Buy Experiences, Not Products</title>
		<link>http://sellmorebetter.com/more-proof-people-buy-experiences-not-products/</link>
		<comments>http://sellmorebetter.com/more-proof-people-buy-experiences-not-products/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 21:01:57 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Buying Experience]]></category>
		<category><![CDATA[Jeff Walker]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=134</guid>
		<description><![CDATA[Here&#8217;s a fun story about an interesting experiment.
A world class violinist decided to see what would happen if he took his $3.5 million dollar Stradivarius and went outside to play for people on the street. He was completely ignored&#8230;
Absent the framework that accompanied his typical command performances, people were completely oblivious and disinterested.
In the context [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Breaking The Grip of FEAR: False Expectations Appearing Real</title>
		<link>http://sellmorebetter.com/breaking-the-grip-of-fear-false-expectations-appearing-real/</link>
		<comments>http://sellmorebetter.com/breaking-the-grip-of-fear-false-expectations-appearing-real/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 19:46:56 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=122</guid>
		<description><![CDATA[
F.E.A.R.
False Expectations Appearing Real&#8230;
I was reading a new post on Jason Moffatt&#8217;s blog today about the dangers of operating from a scarcity mindset.
It got me thinking a little about the underlying reasons WHY people cling to the safety of scarcity and hide from the freedom of success.

It brings to mind something Tony Robbins discussed years [...]]]></description>
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		<slash:comments>0</slash:comments>
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