Worried About The FTC’s New Guidelines For Testimonials? GOOD!
Oct 06, 2009 in
Blogging, Business Development, Copywriting, Creative Marketing, Ethics, Legal Compliance, Marketing Tips
FTC Clamps Down On Testimonials & Endorsements
By now you’ve surely heard about the FTC’s new guidelines for testimonials and endorsements in advertising and marketing.
It’s a hot topic to be sure…
Some view it as the living, breathing embodiment of government run amok.
Others feel it’s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is rife with misrepresentation and fraud.
My take is probably somewhere in between.
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