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	<title>Sell.More.Better &#187; Legal Compliance</title>
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	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Worried About The FTC&#8217;s New Guidelines For Testimonials? GOOD!</title>
		<link>http://sellmorebetter.com/ftc-guidelines-testimonials/</link>
		<comments>http://sellmorebetter.com/ftc-guidelines-testimonials/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:07:41 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Legal Compliance]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Compliance]]></category>
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		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Scams]]></category>
		<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[
By now you&#8217;ve surely heard about the FTC&#8217;s new guidelines for testimonials and endorsements in advertising and marketing.
It&#8217;s a hot topic to be sure&#8230;

Some view it as the living, breathing embodiment of government run amok.

Others feel it&#8217;s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is rife with misrepresentation [...]]]></description>
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