Brian McLeod on Marketing & Business Development for Entrepreneurs
image © Reuters
That’s exactly what’s happening with Apple’s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days…
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Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen.
Listen To The Call Below:
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Wanted Four Emails That DON'T Sell
I keed, I keed…
But it does bring to light a strange divergence that seems to happen in the minds of folks who don’t have a particularly solid grip on effective selling…
They suffer from what I call “Marketingitus”… and it’s a disease.
Somehow, they believe that there has to be a line in the sand between delivering “content” to build a “relationship” with their prospect… and then eventually getting around to clobbering them over the head with a nuclear-powered, mind-altering sales message the prospect will be powerless to resist.
As if once their dear reader, whom the merchant is now in a “relationship” with, has consumed the gooey richness of their “content”, they will just lay down for the sale… Read the rest of this entry
FTC Clamps Down On Testimonials & Endorsements
By now you’ve surely heard about the FTC’s new guidelines for testimonials and endorsements in advertising and marketing.
It’s a hot topic to be sure…
Some view it as the living, breathing embodiment of government run amok.
Others feel it’s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is rife with misrepresentation and fraud.
My take is probably somewhere in between.
Just read a fantastic guest post by Sir David Garfinkle on John Carlton’s blog.
Sometimes we all need a good kick into ACTION
Given the big ole brains that read this blog and John Carlton’s, my take may not be all that revelatory to you… but I truly believe this to be true and if it helps kick some of you into motion, then it’s well worth repeating (my clients and colleagues have surely heard me spout this before…)
Creating your own reality is scary business. Many entrepreneurs allow their head to float up into the clouds, dreaming of the possibilities, but they leave one foot firmly planted in “reality” – to be safe, grounded.
What we get out of life is what we most want at any given moment. Too often, what we most want is the security and safety of the familar.
Leverage is the ability to do more, to get more, to create more… using your existing resources.
From an earlier post on the Warrior Forum today…
Much angst is somewhat unfairly misplaced on the shoulders of marketers without proper consideration of the very demands made by those to whom they market.
Paul Myers has a great saying that’s particularly applicable:
It’s always easier to point to failure of the masses as prima facie proof that something sucks than it is to accept the successes of the few who in fact prove the exact opposite.
Last week, he got a call from his long-time account rep at a ginormous company we’ll call Denture Virect… As you might have guessed by now, the guy was laid -off. And just like that, a stellar 20 year career with one of the biggest advertisers and spenders of online media dollars in the world was over — gone — right alongside about 40% of the rest of their staff. My client’s entire business relationship with them is now “under review” and could come to an unceremonious end any day, from either direction.
Yeah, it’s bad, bad, bad news out there… if you’re in the traditional big ad agency business, that is. Legendary ad-houses like Ogilvy and BBDO are shedding staff while smaller agencies are closing their doors for good.
What this means for you, intrepid Internet entrepreneur, is that your skill and aptitude in effective direct response marketing is going to be more important than ever.
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