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	<title>Sell.More.Better &#187; Ethics</title>
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	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Worried About The FTC&#8217;s New Guidelines For Testimonials? GOOD!</title>
		<link>http://sellmorebetter.com/ftc-guidelines-testimonials/</link>
		<comments>http://sellmorebetter.com/ftc-guidelines-testimonials/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:07:41 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
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		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Scams]]></category>
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		<description><![CDATA[
By now you&#8217;ve surely heard about the FTC&#8217;s new guidelines for testimonials and endorsements in advertising and marketing.
It&#8217;s a hot topic to be sure&#8230;

Some view it as the living, breathing embodiment of government run amok.

Others feel it&#8217;s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is rife with misrepresentation [...]]]></description>
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		<title>Get enough leverage and you can change the world</title>
		<link>http://sellmorebetter.com/get-enough-leverage-you-can-change-the-world/</link>
		<comments>http://sellmorebetter.com/get-enough-leverage-you-can-change-the-world/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 22:49:49 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
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		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=309</guid>
		<description><![CDATA[What all successful business have&#8230; and what every entrepreneur should always be seeking &#8212; is greater LEVERAGE
Leverage is the ability to do more, to get more, to create more&#8230; using your existing resources.
From an earlier post on the Warrior Forum today&#8230;
Much angst is somewhat unfairly misplaced on the shoulders of marketers without proper consideration of the [...]]]></description>
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		<title>Hiding Your Forced Continuities In Plain View</title>
		<link>http://sellmorebetter.com/hiding-your-forced-continuities-in-plain-view/</link>
		<comments>http://sellmorebetter.com/hiding-your-forced-continuities-in-plain-view/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 23:29:28 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Business Models]]></category>
		<category><![CDATA[Continuities]]></category>

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		<description><![CDATA[Continuities are the flavor of the month in Internet Marketing circles at the moment. 
Consequently, we&#8217;ve all seen a wave of emotionally charged discussions about the concept, as if continuities were a new discovery.
Nothing could be further from the truth&#8230;

Mostly, the uproar surrounds &#8220;hidden&#8221; or &#8220;forced&#8221; continuities &#8211; as in &#8220;I didn&#8217;t know I was going to [...]]]></description>
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		<title>Doing Business In the &#8220;Culture Of Victimization&#8221;</title>
		<link>http://sellmorebetter.com/doing-business-in-the-culture-of-victimization/</link>
		<comments>http://sellmorebetter.com/doing-business-in-the-culture-of-victimization/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 17:02:00 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Complaints]]></category>
		<category><![CDATA[Hassles]]></category>
		<category><![CDATA[Problems]]></category>

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		<description><![CDATA[A growing undercurrent online is producing a wave of unreasonable demands which are very unhealthy to the overall marketplace, IMO.

The syndrome begins with a bizarre sense of entitlement exhibited by a customer or prospect and almost inevitably winds up with the words &#8220;rip-off&#8221;, &#8220;scam&#8221;, and the emotionally charged favorite, &#8220;victim&#8221; being hurled around and posted [...]]]></description>
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