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	<title>Sell.More.Better &#187; Persuasion</title>
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	<link>http://sellmorebetter.com</link>
	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Why the Apple iPad matters&#8230;</title>
		<link>http://sellmorebetter.com/why-apple-ipad-matters/</link>
		<comments>http://sellmorebetter.com/why-apple-ipad-matters/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:56:58 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[reason to believe]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=376</guid>
		<description><![CDATA[Why would anyone bet their company&#8217;s future on something that nobody has ever seen?
That&#8217;s exactly what&#8217;s happening with Apple&#8217;s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days&#8230;

&#8220;There&#8217;s gold in them thar hills&#8230;&#8221;
Plenty has been and will be written about the iPad in the coming months. [...]]]></description>
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		</item>
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		<title>&#8220;Wanted: Four Emails That DON&#8217;T Sell&#8230;&#8221;</title>
		<link>http://sellmorebetter.com/wanted-four-emails-that-dont-sell/</link>
		<comments>http://sellmorebetter.com/wanted-four-emails-that-dont-sell/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 10:43:26 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Autoresponders]]></category>
		<category><![CDATA[Buying Experience]]></category>
		<category><![CDATA[Call To Action]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Salesmanship]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Selling Better]]></category>
		<category><![CDATA[Selling More]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=354</guid>
		<description><![CDATA[I keed, I keed&#8230;
But it does bring to light a strange divergence that seems to happen in the minds of folks who don&#8217;t have a particularly solid grip on effective selling&#8230;
They suffer from what I call &#8220;Marketingitus&#8221;&#8230; and it&#8217;s a disease.
Somehow, they believe that there has to be a line in the sand between delivering &#8220;content&#8221; to [...]]]></description>
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		<item>
		<title>Work may be a four letter word, but so is life</title>
		<link>http://sellmorebetter.com/work-may-be-a-four-letter-word/</link>
		<comments>http://sellmorebetter.com/work-may-be-a-four-letter-word/#comments</comments>
		<pubDate>Fri, 29 May 2009 14:07:15 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[David Garfinkle]]></category>
		<category><![CDATA[John Carlton]]></category>
		<category><![CDATA[Law of Attraction]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=320</guid>
		<description><![CDATA[ 
Work may be a four letter word, but so is life.
 
Just read a fantastic guest post by Sir David Garfinkle on John Carlton&#8217;s blog.
 
Given the big ole brains that read this blog and John Carlton&#8217;s,  my take may not be all that revelatory to you&#8230; but I truly believe this to be true and if [...]]]></description>
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		<title>Direct Marketing Thrives As Advertising Agencies Die</title>
		<link>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/</link>
		<comments>http://sellmorebetter.com/direct-marketing-thrives-as-agencies-die/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 03:53:59 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=279</guid>
		<description><![CDATA[
I had a disturbing conversation yesterday with a client and it absolutely blew my mind. 
Last week, he got a call from his long-time account rep at a ginormous company we&#8217;ll call Denture Virect&#8230; As you might have guessed by now, the guy was laid -off. And just like that, a stellar 20 year career with [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Ways To Add Value To Your Offer</title>
		<link>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/</link>
		<comments>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:00:16 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Adding Value]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Improving Buying Experience]]></category>
		<category><![CDATA[Premium Pricing]]></category>
		<category><![CDATA[Premium Services]]></category>
		<category><![CDATA[Repurposing Content]]></category>
		<category><![CDATA[Risk Reversal]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=272</guid>
		<description><![CDATA[Today, I want to give you some concrete ideas for building greater value in your offer &#8211; product, service, information, physical goods, whatever it is that you sell&#8230;
In my last post, we talked about the difference between Price and Value and how easy it is to get caught in the &#8220;discount trap&#8221;. Cutting your prices [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Risk Reversal, Win By Default</title>
		<link>http://sellmorebetter.com/risk-reversal/</link>
		<comments>http://sellmorebetter.com/risk-reversal/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 10:01:32 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[Guarantee]]></category>
		<category><![CDATA[Mass Control]]></category>
		<category><![CDATA[Risk Reversal]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=157</guid>
		<description><![CDATA[When I was a kid growing up here in Miami, my dad used to take me to watch the insanely popular local sport and parimutuel Jai-alai.
Now, if you&#8217;ve never stepped foot inside a Jai-alai fronton before, you&#8217;d be in the solid majority&#8230;
Jai-alai is played with a small as a golf-ball, hard as a rock &#8220;Pelota&#8221;, a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Deadly Simple Calls To Action</title>
		<link>http://sellmorebetter.com/10-deadly-simple-calls-to-action/</link>
		<comments>http://sellmorebetter.com/10-deadly-simple-calls-to-action/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 03:21:25 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Call To Action]]></category>
		<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=144</guid>
		<description><![CDATA[This is the first in what I intend to be a series of posts where I will offer up some fertile swipe file material for those of you banging your head against the wall with your copy.

Eventually, we'll have covered all the different areas of your copy where you might get stuck or be searching for a little creative mojo...

The idea here is to use these snips as a spring board and then season them to taste based upon your subject matter. Of course, some of these are simple and powerful enough that you can just plug them right into your copy and they work over and over again.

Here's the first installment:

]]></description>
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