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	<title>Sell.More.Better &#187; Product Development</title>
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	<description>Brian McLeod on Marketing &#38; Business Development for Entrepreneurs</description>
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		<title>Ben Mack &amp; Brian McLeod on DRTV and Pitchmen</title>
		<link>http://sellmorebetter.com/ben-mack-brian-mcleod-on-drtv-and-pitchmen/</link>
		<comments>http://sellmorebetter.com/ben-mack-brian-mcleod-on-drtv-and-pitchmen/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 23:47:23 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Marketing Tips]]></category>
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		<category><![CDATA[Product Development]]></category>
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		<category><![CDATA[Ben Mack]]></category>
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		<category><![CDATA[Direct Response TV]]></category>
		<category><![CDATA[Interview]]></category>
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		<description><![CDATA[Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen.
Listen To The Call Below:
BenMackBrianMcLeod-DRTV-Pitchmen
]]></description>
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		<title>5 Ways To Add Value To Your Offer</title>
		<link>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/</link>
		<comments>http://sellmorebetter.com/5-ways-to-add-value-to-your-offer/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:00:16 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Adding Value]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Improving Buying Experience]]></category>
		<category><![CDATA[Premium Pricing]]></category>
		<category><![CDATA[Premium Services]]></category>
		<category><![CDATA[Repurposing Content]]></category>
		<category><![CDATA[Risk Reversal]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=272</guid>
		<description><![CDATA[Today, I want to give you some concrete ideas for building greater value in your offer &#8211; product, service, information, physical goods, whatever it is that you sell&#8230;
In my last post, we talked about the difference between Price and Value and how easy it is to get caught in the &#8220;discount trap&#8221;. Cutting your prices [...]]]></description>
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		<title>Shoppers Shop Price, Buyers BUY Value</title>
		<link>http://sellmorebetter.com/shoppers-shop-price-buyers-buy-value/</link>
		<comments>http://sellmorebetter.com/shoppers-shop-price-buyers-buy-value/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 19:25:43 +0000</pubDate>
		<dc:creator>Brian McLeod</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Buyers]]></category>
		<category><![CDATA[Discounting]]></category>
		<category><![CDATA[Price Competing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Shoppers]]></category>

		<guid isPermaLink="false">http://sellmorebetter.com/?p=263</guid>
		<description><![CDATA[Today, I want to talk about a critically important issue as we head into 2009 and what many are worried will be a tough year financially.
What I want to discuss today is the difference between PRICE and VALUE.
In times of economic uncertainty, it is a common reaction for many marketers to start driving their prices [...]]]></description>
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