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Ben Mack & Brian McLeod on DRTV & the popularity of “Pitchmen”

Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen.

Listen To The Call Below:

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Creating Customer Personas To Laser Target Your Marketing

I dig into a method I use to drill down to the CORE BUYER of the prospects I write to.

You’ll have to forgive my slight stuffy nose at the time. Being sick sucks.

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