New AdWords Display Ad Builder Rocks

Oct 22, 2008 in Internet Marketing, Marketing Tools, PPC, Tools & Resources

Are you using the new Google AdWords Display Ad Builder to create interactive image ads for placements in the content network?

Last night, I spent a few minutes and created a my first few. It was super easy, though it will be even easier now that I know to prepare my graphics ahead of time at certain dimensions and have snippets of copy ready to paste.

If you’ve been holding back on using image ads on the content network, you should really watch the video below…

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AdWords Quality Score Update Coming!

Aug 22, 2008 in Internet Marketing, Lead Generation, PPC, SEO

Google will be updating their Quality Score algorithm over the next few days and rolling out the change to all advertisers in the coming weeks.

Not quite sure what to make of this but it SEEMS that there is both some good and some not so good.

  • Quality Score will now be more accurate because it will be calculated at the time of each search query
  • Keywords will no longer be marked ‘inactive for search’
  • ‘First page bid’ will replace ‘minimum bid’ in your account

    • And here’s Google’s version of an informative “case study” example: Read the rest of this entry

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