Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen.

Listen To The Call Below:

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I am most definitely a fan of “persuasion renegade” and memetic brand expert Ben Mack.

Sure, he’s controversial in a predictably unpredictable way. That’s one reason I like him so much. You’d have to be crazier than Richard Wilson not to pay attention when Ben talks about building your brand into a dominant market leader. After all, he’s sold a whole lot of frickin’ yo-yo’s and rollover minutes. No shit.

On Twitter tonight, Ben and I yacked a little about being the market leader and the commensurate power and influence being the “big dog” in your market gives you to shape and control the dynamics of that marketspace.

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