Continuities are the flavor of the month in Internet Marketing circles at the moment. 

Consequently, we’ve all seen a wave of emotionally charged discussions about the concept, as if continuities were a new discovery.

Nothing could be further from the truth…

Mostly, the uproar surrounds “hidden” or “forced” continuities – as in “I didn’t know I was going to be charged…” or “The ____ was supposed to be free, but if I have to sign up for $39 a month to get it, then that’s NOT FREE…”. 

Affiliates focusing too much on the freebies and marketers under-representing the “catch” seems to be the recurring theme where most of the major griping is concerned.

Fortunately or unfortunately (depending upon which side of the fence you market to) The Great Continuity Debate appears to be largely restricted to “marketers marketing to marketers”. 

Whatever your business niche might be, you should not let cynicism or clumsy sales practices discourage you from considering how continuities can exponentially increase your profits.

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