Wanted Four Emails That DON'T Sell

I keed, I keed…

They suffer from what I call “Marketingitus”… and it’s a disease.

Somehow, they believe that there has to be a line in the sand between delivering “content” to build a “relationship” with their prospect… and then eventually getting around to clobbering them over the head with a nuclear-powered, mind-altering sales message the prospect will be powerless to resist.

As if once their dear reader, whom the merchant is now in a “relationship” with, has consumed the gooey richness of their “content”, they will just lay down for the sale… Read the rest of this entry

Here’s a fun story about an interesting experiment.

A world class violinist decided to see what would happen if he took his $3.5 million dollar Stradivarius and went outside to play for people on the street. He was completely ignored…

Absent the framework that accompanied his typical command performances, people were completely oblivious and disinterested.

In the context of “street musician”, the the most finely crafted instrument of its kind known to man, played by an absolute master of the art was decidedly unappreciated and almost completely TUNED OUT.

Can you think of any aspects of your marketing where your buyer’s experience is incongruent with their expectations? If you’re honest, you surely can. And there’s money there for you…

Read the rest of this entry