Google will be updating their Quality Score algorithm over the next few days and rolling out the change to all advertisers in the coming weeks.

Not quite sure what to make of this but it SEEMS that there is both some good and some not so good.

  • Quality Score will now be more accurate because it will be calculated at the time of each search query
  • Keywords will no longer be marked ‘inactive for search’
  • ‘First page bid’ will replace ‘minimum bid’ in your account

    • And here’s Google’s version of an informative “case study” example: Read the rest of this entry