Wanted Four Emails That DON'T Sell

I keed, I keed…

They suffer from what I call “Marketingitus”… and it’s a disease.

Somehow, they believe that there has to be a line in the sand between delivering “content” to build a “relationship” with their prospect… and then eventually getting around to clobbering them over the head with a nuclear-powered, mind-altering sales message the prospect will be powerless to resist.

As if once their dear reader, whom the merchant is now in a “relationship” with, has consumed the gooey richness of their “content”, they will just lay down for the sale… Read the rest of this entry

This is a quick post about what to do when your customers or prospects blame the current economic downturn for poor sales. 

Typically, this comes in the form of an objection to your offer.
What’s a marketer to do in the face of this looming economic uncertainty?

Simple…

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